Before doing anything, it almost always pays to plan your strategy, and for website promotion and search engine promotion this is also true. And as with many things, there are various ways of planning your strategy, some better than others. For search engine optimisation, failing to plan is planning to fail. And this could be an expensive failing. I am going to outline what I see as key steps to take in planning seo success.
First choose your keywords. Keyword research should be one of the first things you do when designing a website and these keywords can then be used in your search engine optimization campaign for seo.
Second, design your website with these keywords in mind. Design an eye catching site with text and images. You need a mix as images catch peoples eye but text is what you need for the robots to understand what your page is about.
Thirdly, optimize your website with tags and headings to suit your keywords. Carefully word your title tag, description tag, keywords, headings and script.
Fourthly, submit your site to the search engines to be crawled and listed. Choose the search engines you use to fit the categories you want to list in and the countries you are wanting listings.
Fifthly, I'm afraid its then a waiting game. Search engines and listings are not instant, they may take hours, days, weeks or months. In the meantime, analyze your traffic and ranking trends to see if you are being listed for the keywords or phrases you need. If you are inadvertently being listed for floral rather than floral dresses, you are not going to get found. And this may be because floral is sited as a word in your text more often than floral dresses or dresses. So then you can further optimise your site to get the right listings.
The key is to plan for all of these steps in advance and methodically work through them.
It is important to follow all the steps to get things right. Too many people think web promotion is just about submitting your website to search engines and directories and letting the robots crawl through your pages to get a ranking. But this is just a small part of the story, to make it really work you need to do the basic work of optimization before you submit to the search engines and directories. If you can't do all this yourself, find a budget UK seo company that understands all these issues and can get your website optimised and ranking for you, with affordable search engine optimisation.
More from Afford Web Design the Suffolk web designer in UK.
First choose your keywords. Keyword research should be one of the first things you do when designing a website and these keywords can then be used in your search engine optimization campaign for seo.
Second, design your website with these keywords in mind. Design an eye catching site with text and images. You need a mix as images catch peoples eye but text is what you need for the robots to understand what your page is about.
Thirdly, optimize your website with tags and headings to suit your keywords. Carefully word your title tag, description tag, keywords, headings and script.
Fourthly, submit your site to the search engines to be crawled and listed. Choose the search engines you use to fit the categories you want to list in and the countries you are wanting listings.
Fifthly, I'm afraid its then a waiting game. Search engines and listings are not instant, they may take hours, days, weeks or months. In the meantime, analyze your traffic and ranking trends to see if you are being listed for the keywords or phrases you need. If you are inadvertently being listed for floral rather than floral dresses, you are not going to get found. And this may be because floral is sited as a word in your text more often than floral dresses or dresses. So then you can further optimise your site to get the right listings.
The key is to plan for all of these steps in advance and methodically work through them.
It is important to follow all the steps to get things right. Too many people think web promotion is just about submitting your website to search engines and directories and letting the robots crawl through your pages to get a ranking. But this is just a small part of the story, to make it really work you need to do the basic work of optimization before you submit to the search engines and directories. If you can't do all this yourself, find a budget UK seo company that understands all these issues and can get your website optimised and ranking for you, with affordable search engine optimisation.
More from Afford Web Design the Suffolk web designer in UK.
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