How to pick the keywords for your website?

Web design

Picking the keywords for your website is one of the first things you should consider. But for many websites it is one of the last things considered, it is often an afterthought after the website has been designed and written. So if you want a new website or to revamp an existing website, keywords are the first thing you should address or your web designer should address.

If you listen to people talking about their business and website they may often say that they already have a website, and that they rank high on Google. Fine. But just because you rank high on Google doesn't necessarily mean you are getting the most out of your website. There are a number of issues:

1. First point is “What keywords is you website ranking for?”  If your keyword is obscure and rarely searched for, even if you are number 1 on Google you will probably get little traffic.
2. So the second point is “What is the monthly search volume for your high ranking keyword?” Most people say the name of their business is the keyword that they rank for on Google. So unless your business is well known and searched for by many people, an national business or a high profile store business, it is likely that the search volume in tiny. And this will not grow your business. To check out how many search for a particular keyword term, go to the Google keyword tool and look at the search term and the search volume. This can really highlight the fact that the specific keyword chosen is all important.
3. Third point is to know what keywords your main competitors rank for? Surprisingly most businesses with website have no idea what their competitors use as keywords. It is important to know what keywords the top companies in any business sector are focusing on, so we can tailor our keyword searches.

For new business websites we would search for a keyword to work on. A relevant keyword should have an adequate search volume (say 3,000 per month) plus little competition. Once a good keyword has been identified, then the website can be tailored to this keyword to get ranked on that keyword. By selecting the correct keyword, we can often deliver results in a reasonable amount of time.


But to get your website performing really well and drawing in creased business, you must get ranked for more than one keyword, aim for multiple keywords to increase traffic. For this you need to consistently work on a website to get the benefits of keywords. Once you have a top 3 ranking for a keyword, it is well documented that a certain percentage of clicks will be received. And each new keyword that ranks will adds to the traffic volume.
So for to optimize website traffic and keywords, make these steps:

1. Identify a seed keyword to get started.
2. Use several keyword tools to research relevant keywords which have satisfactory search volumes.
3. Check competitors websites to discover the keywords they are targeting.
4. Build a keyword list of possible relevant keywords for website.
5. Select a target keyword to start optimising website.
6. Begin SEO process on customer’s website for the target keyword or build website using target keyword.
7. Once website achieves a top three ranking, return to step 5 and select a new keyword to target and add to original keyword.

Affordable Web site Design UK offers budget seo UK and affordable search engine optimisation.