Customers and potential customers can get an immediate impression of a business from their website, from credibility to trustworthiness to friendly manner or efficient service.
So says Belinda White speaking at nebusiness.co.uk in Newcastle, she also added that even for businesses that trade offline, their website is often the first thing that any customer will see of any business, whether small or large.
She claims that this means the right website for your business is very importance to mirror your business, with content that delivers the desired image for your business.
Belinda went on to explain what she thought made for a slick website design.
She said: "How the user interface works and the overall user experience. Make sure navigation is easy and clear, and make it obvious what is important and where you want people to go on the site.''
"Text should have a clear hierachy. Then there's photographs. Make sure any images are of a high standard and, ideally, unique to your website."
A business that is serious about growing by attracting customers online should use a web design agency to optimise user experience and image, they should create a strong optimised website. Specifically targeting their website to a specific audience and customer profile.
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