What type of website is best for your business?

Maybe you already have a website or maybe you are just about to get one. Getting the right sort of website for your business is important to achieve your goals as well as to be cost effective for your needs.

Firstly what services do you require for your business website? The choices are broadly:

• Brochure web design - a static website that is like a brochure for your business, to showcase the benefits of your business, services, products, aims. As well as contact details for enquiries. The whole site would be SEO search engine optimised for best ranking results. You would not plan to update your site regularly, maybe a few times a year. You would probably ask a web professional to complete the updates, taking a few hours work per year.
• Content management systems (CMS) - a dynamic website with the content of some pages changing regularly. These websites are designed to be user friendly to edit, with either particular areas within pages editable or the whole website editable. This may seem like a great idea but if the website has been specially built with SEO search engine optimisation included, you would not want to risk loosing this optimisation or search engine ranking by editing important areas. A business needs to decide whether they have time and man power to edit the website regularly, weekly or monthly.
• E-commerce website design - this is another dynamic website design for retail sales online with CMS facility. Including secure payment portals. SEO can be included in all pages within the website. Editing of products/ services/ prices/ special offers etc through editable regions on pages. Time required to keep the website up to date would vary depending on numbers of products/ services, frequency of adding/ removing products or prices.Time to keep website up to date can vary from a few hours each day to a few hours a month depending on the business. 



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• Flash design - another dynamic website design. But caution needed as some of the features of flash design are not 'seen' by search engine robots and spiders so important SEO information could be lost.

Website designers should advise on type of website best for your individual business needs. They can then use their skills of how web users think and behave to create the best website for your business to ease usability and maximise business profile online. Ask for a free quote and advice from Web Designer Suffolk at Afford Web Design.