Quality of Websites in Search Results should Improve

At the start of 2011, Google said they were going to 'get tough' with web spam causing low quality websites. And last week they penalised JC Penney for using paid links to advertise their website, followed by this week Forbes.com was penalised for selling links.

These activities have focused on clamping down on paid link spam. But many activities are considered spam by Google. So check your websites to make sure you comply.

• Websites made purely to promote AdSense with content made up of scraped content from other sites.
• Websites with cloaking and false redirects. Google 'sees' the non clocked pages and non redirected pages that are not seen by normal web surfers.
• Websites with content keyword stuffed so it makes little sense to the reader. Similarly pages loaded with irrelevant words so they rank for a keyword phrase different from the main topic.
• Websites using hidden text or hidden links, the font colours of these text and links are often the same colour as the background so they are not seen by normal web surfers by they are seen by robots and spiders. 
• Websites that 'ride on the back' of well-known websites by using url domain names similar to the well known site but mispelt. So mispelt searches end up at the scam site rather than the well known site.
• Websites using fully automated, unrelated and centralized link farms to create links to verify location and content. These link farms have been targeted as a 'bad seo' method for several years now, but are still used by many websites and seen as a quick and easy way of generating links although often not cheap.
• Websites that use various methods that try to trick search engines.All of these methods have worked well in the past for many websites and they enabled anyone to quickly get high rankings on Google. However Google can discover them and is 'cracking down' on all these spammy methods. Websites that use these methods will be penalized sooner or later.

A better and long term approach to improving your website internet presence is to use known, ethical and accepted seo search engine optinisation methods. These may take slightly longer but are often cheaper and will stand the test of time for long term website success, web surfer success and search engine improvement.   Ethical seo search engine optimisation can include the following:
• Optimise webpages, web design code such as html and web page content. So that all are error free,compliant to current standards and relevant to your topic.
• Create good, unique content for your website. Stand out from others in your field with fresh, unique web content.
• Create high quality organic links with relevant websites and get high quality links back. This takes time but is worthwhile.

 Non spammy seo takes longer to get results on the search engines but it is long lasting. And your website will be safe and ethical. Our seo search engine optimisation uses ethical SEO methods to help you get high rankings. Afford Web Design for UK SEO Services, we offer a complete seo service with itemised monthly work to promote your website, monthly ranking results at realistic prices.