Friday, 28 May 2010

Key Facts for SEO Success part2

SEO success
Second part of the key seo facts for success series of articles published today with key seo facts for success2 (search engine optimization success) published today. Written in a very understandable style for newbies as well as long established website designers. Tips for everyone to improve and check their web sites.
This second article focuses on spin on top ranking and some of the ways that less scrupulous seo search engine optimisation companies use to convince inexperienced customers to subscribe to their services. Cloaking of websites which is a dangerous activity and not considered legitimate by any search engines. Do not get involved in this sort of non optimization. Flash animation is discussed as a tool on web sites. It looks great to humans but no necessarily to robots and therefore search engines. So be aware of these problems with flash web sites. And finally a very simple tip that is all too often neglected and overlooked because it is so simple. Use your url names, file names, page names, image names to get the most from them. Why call a picture of a dog 1.jpg if you could call it dog.jpg. The search engine robots would understand what your website was about better by this simple labeling system.
The next in series of seo search engine optimisation tips will be out soon to carry on the numerous tools that you should optimize to get the most out of your website and website design. If you implement these simple tools, your web site will benefit in rankings. Or if you prefer get an affordable search engine optimisation company to optimize all these items to increase your ranking. Of course a good small business website design company should automatically include all these tips as part of their normal web site design process.

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Sunday, 23 May 2010

Key Facts for SEO Success

SEO success
New article on the key facts for seo success (search engine optimization) is the first of several part series of articles on seo tips. Seo is key to the success of any website although alot of website owners are unaware of its importance. But the only way any website will rise to the top of any search engine is by adhering to clear guidelines and earning a good reputation.
This first article tackles ALT tags, the line of script that you sometimes see when you hover over an image. This script can not only describe the image it is written next to, but also add extra relevant keywords to a web page.
The second key fact discussed is Anchor text, the text that a hyperlink will be attached to. And it is import that this text is relevant to the hyperlink. For example if the hyperlink is to a page titled The Edge Restaurant Port Isaac then the anchor text should be these exact words or similar.
And the third key fact discussed is Page Rank and keeping a check on your page rank. Page rank is given by Google and is an indication of how much Google rates your website or web pages.
The next article in the series will be available in a week, so watch out for more seo tips or success in your web site.

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Sunday, 9 May 2010

Plan for Search Engine Optimisation Success

Before doing anything, it almost always pays to plan your strategy, and for website promotion and search engine promotion this is also true. And as with many things, there are various ways of planning your strategy, some better than others. For search engine optimisation, failing to plan is planning to fail. And this could be an expensive failing. I am going to outline what I see as key steps to take in planning seo success.

First choose your keywords. Keyword research should be one of the first things you do when designing a website and these keywords can then be used in your search engine optimization campaign for seo.
Second, design your website with these keywords in mind. Design an eye catching site with text and images. You need a mix as images catch peoples eye but text is what you need for the robots to understand what your page is about.
Thirdly, optimize your website with tags and headings to suit your keywords. Carefully word your title tag, description tag, keywords, headings and script.
Fourthly, submit your site to the search engines to be crawled and listed. Choose the search engines you use to fit the categories you want to list in and the countries you are wanting listings.
Fifthly, I'm afraid its then a waiting game. Search engines and listings are not instant, they may take hours, days, weeks or months. In the meantime, analyze your traffic and ranking trends to see if you are being listed for the keywords or phrases you need. If you are inadvertently being listed for floral rather than floral dresses, you are not going to get found. And this may be because floral is sited as a word in your text more often than floral dresses or dresses. So then you can further optimise your site to get the right listings.
The key is to plan for all of these steps in advance and methodically work through them.

It is important to follow all the steps to get things right. Too many people think web promotion is just about submitting your website to search engines and directories and letting the robots crawl through your pages to get a ranking. But this is just a small part of the story, to make it really work you need to do the basic work of optimization before you submit to the search engines and directories. If you can't do all this yourself, find a budget UK seo company that understands all these issues and can get your website optimised and ranking for you, with affordable search engine optimisation.

More from Afford Web Design the Suffolk web designer in UK.