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| Web design |
Picking the keywords for your website is one of the first things you should consider. But for many websites it is one of the last things considered, it is often an afterthought after the website has been designed and written. So if you want a new website or to revamp an existing website, keywords are the first thing you should address or your web designer should address.
If you listen to people talking about their business and website they may often say that they already have a website, and that they rank high on Google. Fine. But just because you rank high on Google doesn't necessarily mean you are getting the most out of your website. There are a number of issues:
- First point is “What keywords is you website ranking for?” If your keyword is obscure and rarely searched for, even if you are number 1 on Google you will probably get little traffic.
- So the second point is “What is the monthly search volume for your high ranking keyword?” Most people say the name of their business is the keyword that they rank for on Google. So unless your business is well known and searched for by many people, an national business or a high profile store business, it is likely that the search volume in tiny. And this will not grow your business. To check out how many search for a particular keyword term, go to the Google keyword tool and look at the search term and the search volume. This can really highlight the fact that the specific keyword chosen is all important.
- Third point is to know what keywords your main competitors rank for? Surprisingly most businesses with website have no idea what their competitors use as keywords. It is important to know what keywords the top companies in any business sector are focusing on, so we can tailor our keyword searches.
For new business websites we would search for a keyword to work on. A relevant keyword should have an adequate search volume (say 3,000 per month) plus little competition. Once a good keyword has been identified, then the website can be tailored to this keyword to get ranked on that keyword. By selecting the correct keyword, we can often deliver results in a reasonable amount of time.
But to get your website performing really well and drawing in creased business, you must get ranked for more than one keyword, aim for multiple keywords to increase traffic. For this you need to consistently work on a website to get the benefits of keywords. Once you have a top 3 ranking for a keyword, it is well documented that a certain percentage of clicks will be received. And each new keyword that ranks will adds to the traffic volume.
So for to optimize website traffic and keywords, make these steps:
- Identify a seed keyword to get started.
- Use several keyword tools to research relevant keywords which have satisfactory search volumes.
- Check competitors websites to discover the keywords they are targeting.
- Build a keyword list of possible relevant keywords for website.
- Select a target keyword to start optimising website.
- Begin SEO process on customer’s website for the target keyword or build website using target keyword.
- Once website achieves a top three ranking, return to step 5 and select a new keyword to target and add to original keyword.
Affordable Web site Design UK offers budget seo UK and affordable search engine optimisation.
You have decided to get a new website or revamp your old website. You may have a very clear idea of what you want to call your website or you may have no idea. The name you call your website should be similar or the same as the domain name you choose or the url you choose. The domain name or url has to be purchased and can only be bought if no one else has already bought that name.
Buying a domain name or url is quite simple but an important part of affordable website design, just follow these steps:
First search the name you want to see if it is available. For example if you have a shop called Janes you may search for Janes and find that it is not available as Janes.co.uk or Janes.com or Janes.info but it is available as Janes.biz. Alternatively Janes may not be available at all. If your shop is very well established with a very large following on the high street, then you could either try to buy the domain Janes from someone that already has it, but this could be a costly option. A better option would be to add a slight variation to the name you are searching for, for example Janes-fashions or Janes-fashion-shop or Janes-sweets or Janes-sweet-shop or Janes-cakes or Janes-cake-shop. This slight variation has 2 effects it makes a new set of domain names available to search and it also better desribes your shop to anyone in the UK or further afield that may never have heard of it. People and the search engines would then know that Janes is either related to fashion or a fashion shop etc..
Once you have decided on the best domain name for your website, you then pay an annual fee to register the right to use the domain name. This registration fee is a very affordable part of web site design and may be as little as £10 per year, the url tags .com and .biz are more expensive than .co.uk or .me.uk and many other tags.
Once you are registered as the owner of the domain name, you have the right to use that domain name and no one else can use it. Next you need a website and then hosting for your website, this is the web space where your website will be placed online. Hosting may be payable per year or per month and may vary from £10 per month to £50 per month depending on your exact needs.
Selecting your domain name is an important part of your web site design , so choose carefully, once you have your name you do not want to change. Your domain name should ideally be the same as your web site name. So anyone that knows of your business or cause, they can easily remember your website name to be able to find your domain name url, this is invaluable in advertising for your website and aids affordable website design.
So if your business or cause is called Dirty Dogs then your website domain name should ideally be http://www.dirtydogs/ or http://www.dirty-dogs/ or something similar. This way your domain name 'is what it says' and the domain name could be the exact term that someone types in a search box looking for dirty dogs or how to clean dirty dogs. This helps to validate the website amd aids affordable search engine optimisation.
Of course lots of domain names are already owned and used by other people and businesses. So how easy is it to buy the name you want your web site? Well as already stated, what ever the term you are looking for, there are always a few variations that you can try if your first choice url is not available, such as
www.DirtyDog or www.Dirty-Dog or www.Dirty_Dog or www.DirtyDogs or www.Dirty-Dogs or www.Dirty_Dogs
and each of these variations could be tried with various end url tags such as .co.uk or .com or .net or .info or .org. Namely:
www.DirtyDogs.co.uk or www.DirtyDogs.com or www.DirtyDog.net or www.DirtyDogs.info or www.DirtyDogs.org
If your web site design is being done for you, they should help you select teh most appropriate domain name url choice to reflect your website, your business, your type of business as well as to be search engine friendly. All Afforable web site design UK include the purchase of a suitable url domain name.
