Website Quality is key to Successful Business

"A well designed website is key to a website that is successful for business" according to Ben Hatton, a successful internet entrepreneur with a web-based business.

More and more people are using the internet to find businesses, research and then interact with them. So website first impressions are now crucial to attract and hold a customer by providing the information required as well as business brand perception.

And this is highlighted by a recent poll showing that a poor website would discourage 70 per cent of consumers from buying from that business (ref pingpr.com). Two thirds of business owners stated considered website quality to be very important, some saying this was a more import part of business that store or business location. These statistics appear to highlight the for skilled local web designer company to produce a website tailor made for each individual business.

Hatton also stated that "A well-designed website that is engaging, relevant and easy to navigate is important to building relationships and key to converting web traffic to sales.'' "With such a competitive and volatile marketplace, one of the biggest challenges businesses have online is building lasting relationships with consumers." He noted the growing need for mobile website options as more and more users access websites from mobile devices.

Business Websites can convey Business Confidence

Taken from Business Websites can convey customer confidence.

Customers and potential customers can get an immediate impression of a business from their website, from credibility to trustworthiness to friendly manner or efficient service.
So says Belinda White speaking at nebusiness.co.uk in Newcastle, she also added that even for businesses that trade offline, their website is often the first thing that any customer will see of any business, whether small or large.
She claims that this means the right website for your business is very importance to mirror your business, with content that delivers the desired image for your business.
Belinda went on to explain what she thought made for a slick website design.
She said: "How the user interface works and the overall user experience. Make sure navigation is easy and clear, and make it obvious what is important and where you want people to go on the site.''
"Text should have a clear hierachy. Then there's photographs. Make sure any images are of a high standard and, ideally, unique to your website."
A business that is serious about growing by attracting customers online should use a web design agency to optimise user experience and image, they should create a strong optimised website. Specifically targeting their website to a specific audience and customer profile.