Small Business Websites can Level the Playing Field with Larger Business

New article on Small Business Websites can level the playing field with Larger Business.

Small businesses that use a dedicated web design agency  to build their website can give the same impression on the internet as a larger business, so allowing them to compete with even the biggest players in their industry, according the some reports.

Citing a study a little over a year ago by Yell and the University of Southampton, tested the notion. Consumers were offered two anonymous websites and were later questioned on which website they thought belonged to which business. Most of those questioned were unable to determine the larger from the smaller business.
When asked which website they preferred, 64 per cent choose the smaller website compared to just 21 per cent choosing the larger business, reports by bytestart.co.uk.
When asked which site they preferred, 51 per cent voted for the small business website (51 per cent) with 36 per cent voting for the larger business. This suggesting that more would buy from the smaller business than larger business.
When specifically asked where they would prefer to buy their goods, only 25 per cent said the size of a business would influencing their choice of where they would make their purchase and spend their money.
Read more on Small Business Websites versus Large.
More on tailormade website design in Suffolk UK from Afford Web Design.

Website Quality is key to Successful Business

"A well designed website is key to a website that is successful for business" according to Ben Hatton, a successful internet entrepreneur with a web-based business.

More and more people are using the internet to find businesses, research and then interact with them. So website first impressions are now crucial to attract and hold a customer by providing the information required as well as business brand perception.

And this is highlighted by a recent poll showing that a poor website would discourage 70 per cent of consumers from buying from that business (ref pingpr.com). Two thirds of business owners stated considered website quality to be very important, some saying this was a more import part of business that store or business location. These statistics appear to highlight the for skilled local web designer company to produce a website tailor made for each individual business.

Hatton also stated that "A well-designed website that is engaging, relevant and easy to navigate is important to building relationships and key to converting web traffic to sales.'' "With such a competitive and volatile marketplace, one of the biggest challenges businesses have online is building lasting relationships with consumers." He noted the growing need for mobile website options as more and more users access websites from mobile devices.

Business Websites can convey Business Confidence

Taken from Business Websites can convey customer confidence.

Customers and potential customers can get an immediate impression of a business from their website, from credibility to trustworthiness to friendly manner or efficient service.
So says Belinda White speaking at nebusiness.co.uk in Newcastle, she also added that even for businesses that trade offline, their website is often the first thing that any customer will see of any business, whether small or large.
She claims that this means the right website for your business is very importance to mirror your business, with content that delivers the desired image for your business.
Belinda went on to explain what she thought made for a slick website design.
She said: "How the user interface works and the overall user experience. Make sure navigation is easy and clear, and make it obvious what is important and where you want people to go on the site.''
"Text should have a clear hierachy. Then there's photographs. Make sure any images are of a high standard and, ideally, unique to your website."
A business that is serious about growing by attracting customers online should use a web design agency to optimise user experience and image, they should create a strong optimised website. Specifically targeting their website to a specific audience and customer profile.

How to Choose Keywords for Your Website? What is Keyword Research?

A common website mistake is using the wrong keywords or poor keywords or too competitive keywords. To find the best keywords for a website needs keyword researchand this research should be one of the first things in web design, before any design is made. Read more on this overlooked part of web design, keyword research by Suffolk Web Design.
In theory you could have 2 websites that looked identical, one getting very little traffic or sales whereas the other was very successful with traffic and sales. And the difference could be that the two websites were targeting different keywords.

 Choosing the right keywords and keyword phrases to target can help your website generate more targeted traffic, out perform your business competitors and increase your income.

 Finding the best keywords for your business needs methodical research, but once done, it provides the base for the whole web design. There are some factors that need to be included in good keyword research, as outlined below.

Long tail keyword phrases. For example the word 'hardwood floors' is a very broad term where as a long tail keyword phrase for this could be 'recycled hardwood flooring' which would have less competition. And the people that search online for such long tailed keywords are more likely to become buyers than those searching for more general terms.

Keyword competition. The amount of competition for keywords is very important in the likely success of the word or phrase. Specialist software can give competive values for words and phrases so that you can target accurate but less competitive words for faster success.

Any time invested in keyword research should show a good return in investment in how your website performs. For more on keyword research contact Afford Web Design on 01449 737352.