Thursday, 1 December 2011

Search Engines - The facts you need to know.

Search Engines - What are they?
Search engines are the means to searching the internet by typing in a search term. There are lots of different search engines, although most people are familiar with the major ones, Google, Yahoo and Bing. Google started in 1996 so is just 15 years old.
The search words or phrases you type into search boxes are known as keywords and key phrases. When you type in a search word or phrase, the search engine returns a results page, known as SERP, and ranks the pages according to relevance.

Search Engines - How do they work?
Search engines use programs (called spiders, robots or crawlers) to search the internet and index pages and websites. The exact way that the search engines ranking is calculated is secret.

Search Engine - How do they rank pages and websites?
The 3 major search engines, Google, Yahoo and Bing, all use links, relevancy of page content and good site design as well as other factors.

A good SEO search engine optimization service should address these factors and more to gain higher ranking in search engine results. See SEO optimisation service from Afford Web Design to help.