Tuesday, 22 June 2010

Video on Google I/O Seo website review

Video from Google I/O search engine optimisation review last month. It lasts 60 minutes but worth watching for the nuggets of seo information given if you want to improve your web site design. Matt Cutts and his team take a selection of web sites and look at how they could be improved and what may hinder high ranking by search engines. Includes information about meta tags, titles, descriptions, use of images, spamming and lots more using real sites to highlight main pitfalls in web design.


More on Afford Web Design, the affordable web designer in Suffolk.

Saturday, 19 June 2010

Third part in series of Key SEO facts for Success

SEO success
This third part of the series on key facts for seo success adds more key points to aid website success. This article focuses on 3 areas, namely Alt tags (also called alternate tags), Anchor tags and Checks to website ranking.

Firstly ALT Tags or ALTERNATE Tags are the words that you see if you hover your mouse over an image. Sometimes these words are useful and describe the image, and sometimes they seem to be nonesence. Although these words are not necessarily seen, because you may not mouse over an image, they are none the less important and add to seo of your web page. They are an opportunity to add extra keywords to your page. The article gives the exact script to insert on your web page.
Second point covered is Anchor Tags. These are the words that are used to hyperlink to other pages or websites, the hyperlink tags. Again this may seem like a small point but anchor tags are strong affirmations of what a web site or web page is about. So if an anchor link to a website called http://www.dirtydogs.com/ was on the words 'click here', this would indicate to a search engine robot that 'click here' was what the web site was about. Similarly if the hyperlink was to the words 'dirty dogs' this would obviously give a strong link to the web site that it was about dirty dogs and this would enhance the web sites seo.

Note that the keywords dog and wash are in both the filename and the text on the link. Why would anyone throw away this way of increasing a web page standing by linking to other pages and websites with words such as click here or press here. The article gives the exact script needed for the tags.

The third and final key point for seo covered is checking Website Ranking. And stressees that improved ranking can not and will not be instant. It takes time to improve seo or search engine optimisation for improved web site ranking.  Ranking takes time and patience. New web sites will always be ranked low. A websites positioningneeds pages to be optimized, as well as promotion of web site.

If you can not commit to all these actions, call Afford Web Design, the affordable website designer in Suffolk UK and for just £75 per month we can get your website really well displayed (min 6 months contract).